Case Study
Notch Nook Dynamic Island
UGC Organic Reel
Concept:
Notch Nook is an app that turns your mac notch into a dynamic island. I knew my audience of tech creators would love the added functionality it brings, and so I worked with Notch Nook to create a piece of UGC content to showcase their app from the perspective of a real user.
Objectives:
The main goal of this content was to create brand awareness & drive new signups. Interested viewers could sign up for $3/m or buy lifetime access for $25, allowing Notch to see instant ROI from this campaign.
Outcomes:
Notch saw a 35% increase in signups over the duration of the campaign, grew their owned audience & generated over 430K total views, 4.3K saves & 3.5K shares on Instagram, with an additional 20K views on YT Shorts.
23K
increased site visits
502K
organic impressions
4.8X
Adspend ROI
Content Showcase: UGC Reel
This app turns the notch on your MacBook into a Dynamic Island 🤯
Comment the word “Notch” and I’ll send you a link to this app and more!
Project Results
Key Metrics
✓ 430k organic impressions on ig
✓ 20k views on yt shorts
✓ 814 opt-in comments (comment "Notch")
✓ 600+ paid users acquired
Organic Impressions
430K
Paid Users Acquired
600+
Opt-In Comments
451
Social Shares
3.5K
Saves
4.37K
Owned Audience Growth
5K
Campaign ROI
9X
Thank you Davey! This content put Notch Nook on the map.
★★★★★
Sophie Mitchell
Head of Marketing, Notch
Thank You!
Let's Connect
I’d love to connect & chat about a potential partnership with your brand! Book in a chat below, or email [email protected]
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Phone: 403.650.2135
Email: [email protected]
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