Case Study

Lampa Digital Film Camera App

UGC Organic Reel

Concept:

I teamed up with Lampa to showcase the unique features of their app to my audience who are always hungry for photography & tech content. I wanted to show the differences between using Lampa's app over the built in camera app on your phone in real life, taking street photography in downtown Calgary.

Objectives:

The main goal of this content was to create brand awareness & drive new signups to the free version of the app. After free users were acquired, Lampa was then able to convert them into customers through in-app purchases.

Outcomes:

My audience absolutely LOVED this content and the increased engagement led to instagram pushing it out to an extremely large audience. In total the video received 1.1 million organic impressions on ig + 2.07m on TikTok, 7.2k social shares, 6k bookmarks & 69% CTR made this Lampa's best converting content ever.

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2.06M

organic impressions

72K

downloads

20X

roi in first 30 days

Content Showcase: UGC Reel

This makes your photos look like film.

Comment “Lampa” and I’ll send you the app!

Lampa is different from other camera apps, it processes the RAW data using its unique capture engine, which excludes Apple’s AI algorithms. In other words, it’s a classic approach to photography where the main players are the sensor and the lens, not computational processes.

Plus, it’s a nice change to only have a few Pictures Profiles to choose from.

@lampacamera

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Project Results

Key Metrics

✓ 2.06 million organic impressions

✓ 69% CTR

✓ Owned audience grown by over 72k users

✓ 20X ROI in month 1

Organic Impressions

2.06 Million

Click Through

69%

New Signups

72,194

Social Shares

7.2K

Bookmarks

66K

Conversion Rate

3.8%

Campaign ROI

20X

Absolutely mind-blowing!

In just one week, Lampa has been installed 34k times.

To give you some perspective, before your video, I had only around 5k installs since the app launched. Honestly, I’m still buzzing from the whole experience. This is AMAZING!

Huge thanks Dave!

-Alexey Teplonogov
Founder

★★★★★

-Alexey Teplonogov

Founder, Lampa